GLOBAL FASHION
June 16, 2006
Fashion changes all the time but can you imagine fashion sanks folk influence, be it the afro touches, Egyptian tilts or even Indian heritage? Imagine a wold full of plain coloured men and women without embellishment. A lifeless and colourless world, right? which is why a societies culture is so important in determining fashiontrends. For example, the world, and even urban India, may be wearing ritzy backless tops, tube dresses and spaghetti straps but rural India dosen’t much care for the same. Which means if a culture does not support the page 3partying scene then it is difficult to market such trends. It’s all about a trickle up theory in fashion. You see a lithe village belle in a super flared skirt covered with fuchsia or lime flowers. Later. a similar skirt on a celeb cretes ripples.
Money and economic position of the country also determine fashion. Remembere the great Indian weddingsand the opulent wear that completes them? Which is why our Indian culture has given lot of importance to fine dressing and the use of different fabrics such as silk, brocade, lace and accecories such as jwellery.
The Indian culture has always propagated a very intricate and artistic sence of style exuding an air of propriety that is almost chaste and yet so very sensual, like the Indian sari. Ask most men and they will tell you that they think of a women draped in it! And yet its only yards of draped fabric.
Today, the world is smaller place! There is no shame or lost pride in appreciating the richness of another culture and adopting it as your personal sense of style. Indian touches are a rage worldover. Ditto other cultural trends that have become iconic! Which is why the ponchu has become an international trend this season, chinese brocade tops are great for formal dinners anywhere in the world and the Indian sari makes a style statement on the red carpet at the Oscars, so the Indian art of mehndi .
Let’s accept it, our world split into culture by choice and today we try to merge those boundaries through fashion. But it dosen’t mean that we are minimising the importance of our individual culture heritage. In short, this multi-billion dollar glamour and fashion induastry no longer believes in rule.
Comments
Got something to say?