Wendell Roderick is a name in the fashion industry that does not need any introduction. Roderick’s work reflects the true Indian spirit, Indian culture and everything that could represent that ancient India. He is seriously obsessed with the Indian fashion.
One thing you must know here is that, Roderick’s attires never have the stiff fabrics and no heavy embroideries as well. So that means he likes to keep it as simple as it can be. His designed apparels are just so easy to carry, comfortable of course and yet they have the power to give you that perfect desired look along with elegance and grace. His clothes are wearable anywhere any-where, any-time.
Goa today has place on the world map of fashion also because of Roderick. And it was not easy to make it possible so, it required a great deal of eager-beaverness and dedication, but then Wendell had it all. He made it possible through his wonderful creativity and extremely successful fashion shows.
Some pages from his life
Before entering the world of fashion Wendell completed his hotel management course. And then he completed his training in Los Angeles and Paris and then was back to India in 1988.
Then he spent his next two years by designing for the very well recognized companies such as Garden Vareli, Lakme and the a big name in the world of diamonds – DeBeers. Then in 1990 he launched his own label “Wendell Roderick”.
Around 1993, which means three years later, after launching his own label, Roderick shifted his base back to Goa. He created splendid collections every time. The Tibetan Monasteries used to be the inspiration, which was very well reflected in his work. Like it used to be the tattoos of the Lambadi tribes, symbols of Shiva and Vishnu etc.
Well, he is also honored to be the first Indian to have displayed his collection at the world’s largest garment fair at IGEDO, Dusseldorf. He is also the chairman of the courses committee at the Board of Technical education, appointed by the Government of Goa., and he is the member of the advisory board of the fashion institutes and Lakme fashion Week. He is also a Patron of the Kasturba Gandhi Memorial Trust, Goa that promotes handspun Khadi.
Wendell has designed the uniforms for the Goa state Traffic Police, the Goa Marriott Resort, the staff of the Goa Tourism Development Corporation and yet much more.
He was in the beginning involved in designing ad-films for the Raymond Weil, SWATCH Bijoux, Breguet etc. Achla Sachdev, Nina Manuel who keep wondering at his designs.
Then there are models like Achla Sachdev, Nina Manuel who keep wondering at his designs.
He has plans to launch a book on the clothing tradition of Goa.